Shopify Product Content Refresh
Make product pages easier to buy from.
Helps ecommerce marketers improve Shopify product pages that are under-described, outdated, or weakly merchandised.
Audits product content and performance context to prioritize copy, image, SEO, and merchandising improvements.
How it runs
Multi-agent orchestration — here's the flow, step by step.
Call verslay_recall to retrieve prior product content audit notes, conversion rate baselines, and known content gaps from memory. Query Shopify via the shopify connection to pull current product titles, descriptions, images, and SEO meta fields for the products flagged for refresh. Score each product page on: description word count, keyword presence, benefit clarity, and CTA strength. Produce a content audit table and pass to Phase 2.
shopify commerce operatorConsume Phase 1 content audit. Call verslay_reddit_search on subreddits relevant to each product category to identify how buyers describe the product's benefits and what objections they raise before purchasing. Call verslay_web_search on '[product type] buying guide' and '[product type] vs' queries to surface the language used in high-ranking content. Produce a buyer language and benefit vocabulary report.
web researcherIn parallel with web-researcher, call verslay_web_search and verslay_tech_search to identify high-volume search queries matching the product categories flagged for refresh. Extract keyword gaps between current product descriptions and what top-ranking competitor product pages are optimized for. Call verslay_rss_fetch on industry content sources to identify trending terminology. Produce a keyword enrichment plan per product.
seo strategistConsume Phase 2 buyer language report and Phase 2 keyword enrichment plan. For each product, identify: the primary buyer persona, top 3 objections to address, the single most powerful benefit to lead with, and recommended product description structure (benefit lead, social proof anchor, feature list, CTA). Call verslay_chart_create to produce a before/after content quality scorecard visualization.
conversion optimizerConsume Phase 3 conversion-optimized frameworks, Phase 2 buyer language vocabulary, and Phase 2 SEO keyword plans. Rewrite each product's: title (SEO-optimized), short description (benefit-led, 50 words), long description (200-300 words with objection handling and social proof hooks), and meta description (155 chars, keyword-rich). Incorporate exact buyer phrases from Reddit research verbatim.
content writerConsume Phase 4 rewritten product content, Phase 3 quality scorecard, and all research context. Produce a product content refresh package: before/after comparison table for each product, quality score improvement estimates, SEO keyword implementation notes, A/B testing recommendations, and upload instructions. Call verslay_memorize to store the refreshed content, keyword targets, and buyer language patterns in memory.
executive briefing writerReceive the content refresh package from executive-briefing-writer. Deliver it to the configured Slack channel or email recipient specified by the user. Confirm delivery and log send timestamp.
distributorRequired Agents
7- shopify-commerce-operator
- web-researcher
- seo-strategist
- conversion-optimizer
- content-writer
- executive-briefing-writer
- distributor
Connections
Required
What it does
- Product content audit
- SEO gap detection
- Merchandising issue flags
- Refresh copy suggestions
- Priority ranking
Example prompt
Audit Shopify product content. Find weak descriptions, missing SEO fields, outdated claims, and draft refresh recommendations.
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