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Marketing

Brand Reputation Monitor

Know what the internet says before it hurts you.

Catch brand crises early with 24/7 sentiment monitoring across news, forums, and social media. Get a prioritized response plan before small issues become viral PR problems.

Best forEcommerceConsultingFinancial ServicesHealthcareMarketing AgencyProfessional ServicesSaaS
Agents6 required
Duration3-5 minutes

Scans news, blogs, forums, review sites, and social channels for brand mentions with sentiment classification and risk detection.

How it runs

Multi-agent orchestration — here's the flow, step by step.

01

Seed recall context by calling verslay_recall to retrieve prior brand mentions and sentiment baselines stored in memory. Then run verslay_web_search and verslay_news_search to pull the latest press coverage, news articles, and web mentions for the brand name provided by the user. Store raw mention URLs and snippet text as Phase 1 output.

web researcher
02

Consume Phase 1 mention list. Call verslay_reddit_search and verslay_reddit_top to surface organic community discussion about the brand on Reddit. In parallel, analyze sentiment polarity (positive / neutral / negative) across all collected mentions using natural-language scoring. Produce a sentiment breakdown table with source, snippet, and score.

sentiment analyst
02

In parallel with sentiment-analyst, call verslay_news_search targeting competitor brand names provided by the user to surface comparative coverage. Identify whether negative sentiment spikes are brand-specific or industry-wide. Pass competitive framing notes to Phase 4.

competitive intel
03

Run Apify enrichment: call verslay_exclusive_instagram_scrape on the brand handle to collect public post engagement and comment tone. Call verslay_exclusive_twitter_scrape on the brand handle to surface real-time tweet volume and reply sentiment. Call verslay_exclusive_reddit_scrape targeting the brand subreddit and top r/ communities for unfiltered user opinion. Consolidate raw social data and pass to Phase 4.

web researcher
04

Consume Phase 2 sentiment table and Phase 3 Apify social data. Cross-tabulate mention volume by channel (web/news/Instagram/Twitter/Reddit) and sentiment polarity. Call verslay_chart_create to generate a time-series sentiment trend chart and a channel-breakdown bar chart. Produce an enriched data package for Phase 5.

data analyst
05

Consume Phase 4 charts and synthesis. Write an executive brand health brief: top narrative threads, risk signals, competitor framing, and recommended response actions. Call verslay_memorize to store updated brand sentiment baseline and top risk signals in memory. Pass brief to distributor.

executive briefing writer
05

Receive the executive brief from executive-briefing-writer. Distribute the finalized report to the configured Slack channel or email recipient as specified by the user. Confirm delivery and log send timestamp.

distributor

Required Agents

6
  • web-researcher
  • sentiment-analyst
  • competitive-intel
  • data-analyst
  • executive-briefing-writer
  • distributor

Connections

Required

verslay_exclusive

What it does

  • Multi-source brand mention scanning
  • Sentiment classification with themes
  • Emerging risk detection
  • Platform-appropriate response templates
  • Period-over-period trends

Example prompt

What brand name should I scan, over how many days (7, 14, or 30), and which sources (social media, review sites, news articles)? I will flag negative sentiment spikes and summarize overall brand health.

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